Speak Like a CEO (McGraw Hill) 2.2

During her 20 years in broadcasting, award-winning news anchor Suzanne Bates conducted over 10,000 interviews, in which she witnessed business leaders, politicians, and celebrities at their best and worst.

Now a top CEO communication coach, Bates is renowned for her uncanny ability to transform even the shyest oratorical mouse into a public-speaking lion. In Speak Like a CEO, Bates:

• Reveals the secrets for communicating in any situation
• Describes simple techniques for acing speeches, presentations, media interviews, Q&A sessions, business meetings, and more
• Outlines self-improvement plans that can easily be customized to your needs
• Shares secrets from top leaders, including Mario Cuomo's technique for overcoming stage fright and Colin Powell's secret for projecting authenticity

On your rise to the top, hard work and experience are important but they can take you only so far. To lead in your profession, you must be ready to assume the leader's speaking role. In survey after survey, the number-one skill determined to be indispensable to leaders is communication. Must you be born with this talent, or can you learn how to command a room?

In Speak like a CEO, Bates proves that you don't have to be a natural-born speaker to develop a compelling communication style of your own. Whether you're in the corner office or the Oval Office, at the dining room table or before an audience of millions, you'll find a blueprint to speak like a leader and get results. Not another one-size-fits-all guide to better presentations or public speaking, Speak like a CEO is a sophisticated approach based on the philosophy that successful leaders have their own unique communication styles. Its self-assessments, exercises, and customizable self-improvement plans let you zero in on your strengths as a communicator and discover your natural abilities.

Bates is renowned for her ability to transform leaders who avoid the spotlight into bold, confident, natural speakers. In Speak like a CEO, she arms you with the same techniques that have helped her clients become communicators extraordinaire. You'll find tricks of the trade, whether speaking in front of crowds and cameras or one-on-one.

Speak like a CEO also offers you a chance to learn from the masters. You will be inspired by the advice and experience of leaders including Rudolph Giuliani, Mario Cuomo, Colin Powell, Oprah Winfrey, Jack Welch, and Richard Branson. You'll learn techniques of Hillary Clinton, Joe Biden, and even Abraham Lincoln. Speak like a CEO shows you how to:

• Overcome pressure and project a relaxed, comfortable presence
• Warm up any meeting and keep your audience engaged
• Discover your own authentic way to communicate
• Handle difficult conversations, interviews, and questions with confidence
• "Ace" the most challenging situations, including speeches, presentations, media interviews, Q&A sessions, business meetings public debates and more
• Create a simple step-by-step plan so that you master every aspect of speaking

Your guide to handling any communication challenge like a pro, Speak Like A CEO, is one resource you do not want to be without. Whether you're on your way to the top or you've already arrived - refer to it again and again.

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